Discover the 10 best free email marketing software for small business success, designed to boost engagement, drive sales, and streamline your marketing efforts.
Table of Contents
Introduction
Email marketing remains a powerful tool for small businesses looking to engage with customers, drive sales, and build a loyal audience. However, budget constraints often limit the options for small businesses. Fortunately, many high-quality email marketing software options are available for free, offering robust features without the hefty price tag. In this article, we will explore the 10 best free email marketing software for small business success, helping you find the perfect tool to elevate your marketing efforts.
10 best free email marketing software for small business success
MailerLite
Collect subscribers, strengthen customer relationships, automate workflows and monetize your audience with MailerLite’s advanced email marketing features
MailerLite’s free plan allows small businesses to send up to 12,000 emails per month to 1,000 subscribers. It is well-regarded for its intuitive design and powerful features.
Key Features:
- Drag-and-drop editor
- Landing page builder
- Pop-up forms
- Advanced reporting
Blog: 7 Reasons Why MailerLite CRM Is Essential for Your Business Growth
MailerLite stands out with its landing page and pop-up form functionalities, enabling small businesses to enhance their lead generation efforts.
Moosend
Moosend is the simplest and most modern solution to deliver email marketing and automation experiences that drive real revenue growth.
Moosend offers an extensive free plan with unlimited emails to up to 1,000 subscribers, making it a cost-effective solution for small businesses.
Key Features:
- Email marketing automation
- Advanced segmentation
- A/B testing
- Analytics and reporting
Moosend’s robust automation capabilities allow small businesses to streamline their marketing processes and focus on growing their customer base.
Omnisend
Send email & SMS that really sell
From popups to newsletters & abandoned carts, Omnisend merchants are selling more stuff while paying less. In fact, they made $72 for every dollar they spent on email & SMS marketing in 2023.
Omnisend’s free plan includes up to 500 emails per month and 500 contacts, tailored specifically for e-commerce businesses looking to enhance their marketing efforts.
Key Features:
- Email and SMS marketing
- Automation workflows
- Advanced segmentation
- Integration with e-commerce platforms
Omnisend’s focus on e-commerce makes it a valuable tool for small online retailers aiming to increase their sales and customer engagement.
SendPulse
Boost your digital marketing with a powerhouse of essential tools
Drive your lead generation, audience engagement, and customer retention for free — all on a single platform
SendPulse offers a free plan with up to 15,000 emails per month to 500 subscribers, along with multi-channel messaging capabilities.
Key Features:
- Email, SMS, and web push notifications
- Drag-and-drop editor
- Automation workflows
- AI-based subscriber rating
SendPulse’s multi-channel approach ensures small businesses can reach their audience through various mediums, enhancing overall engagement.
ActiveCampaign
ActiveCampaign provides a free trial for small businesses to test its extensive features before committing. Known for its powerful automation capabilities, ActiveCampaign helps streamline marketing efforts effectively.
Key Features:
- Advanced automation
- CRM integration
- Email segmentation
- Analytics and reporting
ActiveCampaign’s robust feature set makes it ideal for small businesses looking to automate and optimize their email marketing strategies.
AWeber
Create custom emails and landing pages in just minutes without ever writing a line of code. Have AWeber assign triggers and flows that would deliver the right email, to the right person, at the right.
AWeber offers a free plan with up to 500 subscribers and 3,000 emails per month. It’s known for its ease of use and customer support.
Key Features:
- Drag-and-drop editor
- Automation tools
- Landing pages
- Sign-up forms
GetResponse
GetResponse provides a free plan for up to 500 contacts and unlimited emails. It offers a comprehensive suite of marketing tools, including webinars and CRM functionalities.
Key Features:
- Email marketing automation
- Landing pages
- Webinars
- Advanced analytics
HubSpot Email Marketing
HubSpot is a leading customer relationship management (CRM) platform designed to help businesses grow better. HubSpot offers a suite of tools and software for marketing, sales, customer service, and content management. These tools include email marketing, social media management, landing pages, customer service, and analytics, all designed to improve customer relationships and drive business growth.
Article: 7 Essential Features of HubSpot CRM That Transform Your Business
HubSpot’s free email marketing tool is part of its broader CRM platform, providing a comprehensive solution for managing customer relationships and email campaigns. The free plan includes up to 2,000 emails per month.
Key Features:
- Drag-and-drop email builder
- Contact management
- Advanced analytics
- Integration with the HubSpot CRM
Leadpages
The lead generation platform for stress-free conversions
Building an online business is easier than you think. With Leadpages, you have industry-leading tools, resources, and experts at your disposal—everything you need to crush your revenue goals.
Leadpages offers email marketing capabilities alongside its primary focus on landing page creation. The integration provides a seamless way to capture leads and nurture them through email campaigns.
Key Features:
- Drag-and-drop editor
- Landing pages
- A/B testing
- Analytics
Keap (formerly Infusionsoft)
Small Business Automation and CRM Software
Keap helps you create growth, profit and freedom with software that automates your entire business — from email follow-up to team task management. Plus, you get implementation services and expert strategy consulting to get you going from day one.
Keap offers a free trial for its comprehensive CRM and email marketing platform. It’s designed for small businesses that need robust automation and customer management tools.
Key Features:
- Email marketing automation
- CRM integration
- Sales pipeline
- Advanced reporting
Other best free email marketing software for small business to Consider
iContact
iContact’s free plan includes up to 2,000 subscribers and unlimited emails. It’s known for its straightforward interface and comprehensive customer support.
Key Features:
- Drag-and-drop editor
- Automation tools
- Social media integration
- Reporting and analytics
Wishpond
Wishpond offers a suite of marketing tools, including email marketing, to help businesses generate and nurture leads. It integrates well with other marketing activities and platforms.
Key Features:
- Drag-and-drop editor
- Marketing automation
- Lead generation tools
- Analytics
Cloud Campaign
Cloud Campaign is designed for agencies and businesses that manage multiple brands. It offers a range of marketing tools, including email marketing, with robust reporting features.
Key Features:
- Multi-brand management
- Email automation
- Social media integration
- Detailed analytics
EasyMailing
EasyMailing provides a simple and effective email marketing solution, offering a free plan that includes essential features to get started with email campaigns.
Key Features:
- Drag-and-drop editor
- Email templates
- Basic automation
- Reporting tools
Stripo
Stripo is known for its email design capabilities, allowing businesses to create highly customized and visually appealing email templates.
Key Features:
- Drag-and-drop email builder
- HTML code editor
- Email testing tools
- Integration with popular ESPs
Conclusion
Selecting the right email marketing software is crucial for small businesses aiming to maximize their marketing efforts without overspending. Each of the 10 best free email marketing software for small business success mentioned above offers unique features and capabilities tailored to various needs. By choosing the right tool, small businesses can enhance their email marketing strategies, engage their audience more effectively, and drive business growth.
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